The pandemic lockdown has led to a rise in mobile phone usage, people are now heavily dependent on new information fed to them via mobile apps. It’s no wonder apps like Instagram constantly send out notifications to their users whenever a close friend started posting something.

The old times of setting up physical stores, sending flyers, and pushing for advertisement may soon be over thanks to the rise in mobile app usage. Small and medium-sized businesses are now looking into developing their own mobile app to deliver their business information to all their followers.

Here’s what you need to know about the power of mobile apps and how it can potentially grow your business significantly.

Power in the palm of my fingertips

Apps have become the game changer in delivering information.

In the past, followers of a brand they like typically had to check out websites and social media pages to get the latest information or scoop.

Right now, businesses are incentivising their followers to download their mobile apps to get the latest information and best promotions. That way, businesses can control their fans through the power in the palm of their fingertips.

Read on to find out how businesses can utilize mobile apps as a service tool.

Understanding Customer Better

Many companies find it difficult to comprehend the perspectives of their clients. Businesses have traditionally used customer surveys to track customer relationships. However, with customer agreement on collecting data when users are on their app, businesses are now able to track, plan and provide the right services and products for their customers.

For instance, mobile apps can track how frequently users of the app use it, figure out what promotions they might be interested in, and examine both requested and unrequested feedback. These details can be used to create and preserve effective client relationships.

Creating Convenience

When choosing and ordering goods and services in the digital age, customers demand flexibility. Mobile apps can be created by businesses to inform and manage in-app purchases.

In the early 2010s, companies started allowing customers to place orders through mobile apps. Customers were previously hesitant to order products from apps, especially ones that were expensive. However, as consumers gained confidence in using their smartphones to make purchases, many of them started to favor this channel.

Some supermarket apps like Fairprice and Giant have even offered free delivery to customer doorstep when they order above a certain price. In order to make the cut for free delivery, customers would be more inclined to purchase promotional items to get a fair value of what they are looking to purchase.

Building Brand Awareness

Push notification-based mobile apps can help maintain users’ and clients’ interest over time. Through the apps, it can notify all users or certain groups of users about new products and discounts. They may also carry out precise targeting using details like location and previous engagement patterns.

Another way mobile apps are able to build brand awareness is through referrals. Apps like Webull, Grab, and Gojek has offered referral bonuses to their user whenever they bring in other users into the app. This incentives users to get to know the product and business better.

With the right settings, marketing and setups, businesses can easily build brand awareness through their mobile apps. Strong brand recognition can aid companies in driving digital traffic, outperforming rivals, and boosting sales.

Are you Interested?

Interested in setting up your own mobile app? You can drop a message on what you would like in your mobile app here and we will reach out to you.